Open Internet by MindsNet

Engaging Readers for Effective Persuasion

The Elaboration Likelihood Model highlights a significant challenge in communication: effectively engaging readers to process information deeply. When readers are not engaged, they tend to skim rather than thoroughly process the content, which can lead to reduced persuasion and information retention. This challenge affects various fields, including marketing, education, and human-computer interaction.

Computing & Technology, Computer Science, Human-Computer Interaction